How We Turned €3.5K Into €100K in High-Intent B2B Leads in 90 Days (With Google Ads Alone)

Client

A niche metal manufacturer serving the B2B construction space across Europe and the UK. Their products are used by concrete producers for large-scale infrastructure projects. Meaning they’re not selling to hobbyists. This is serious equipment for serious businesses.

In their space, every inquiry counts. They needed performance. They needed solid pipeline.

That’s where we came in.

A niche metal manufacturer serving the B2B construction space across Europe and the UK. Their products are used by concrete producers for large-scale infrastructure projects.
Meaning they’re not selling to hobbyists.
This is serious equipment for serious businesses.

In their space, every inquiry counts.
They needed performance.
They needed solid pipeline.

That’s where we came in.

COPY EMAIL

Overview

In late 2024, a specialized B2B manufacturer approached us with one goal:
“Get us in front of the right buyers, fast.”

They weren’t looking for vanity metrics. They needed qualified leads in a niche industry where one sale is worth five figures. And Google Ads was their poorly managed channel.

Fast-forward 90 days:

We turned €3.5K in ad spend into over €100K in qualified quote requests, delivering 24 high-quality B2B leads, 14 quote requests, and a foundation for long-term growth.

In late 2024, a specialized B2B manufacturer approached us with one goal:
“Get us in front of the right buyers, fast.”

They weren’t looking for vanity metrics. They needed qualified leads in a niche industry where one sale is worth five figures.
And Google Ads was their poorly managed channel.

Fast-forward 90 days:
We turned €3.5K in ad spend into over €100K in qualified quote requests, delivering 24 high-quality B2B leads, 14 quote requests, and a foundation for long-term growth.

In late 2024, a specialized B2B manufacturer approached us with one goal:
“Get us in front of the right buyers, fast.”

They weren’t looking for vanity metrics. They needed qualified leads in a niche industry where one sale is worth five figures. And Google Ads was their poorly managed channel.

Fast-forward 90 days:

We turned €3.5K in ad spend into over €100K in qualified quote requests, delivering 24 high-quality B2B leads, 14 quote requests, and a foundation for long-term growth.

2.84K

Clicks

8.71%

CTR ▾

24.00

Conversions ▾

lev6.8K

Cost

13.00%

6.50%

0.00%

Apr 7. 2025

Dec 16. 2024

4.00

2.00

0.00

above

average

€100k order

requests

2.84K

Clicks

8.71%

CTR ▾

24.00

Conversions ▾

lev6.8K

Cost

13.00%

6.50%

0.00%

Apr 7. 2025

Dec 16. 2024

4.00

2.00

0.00

above

average

€100k order

requests

2.84K

Clicks

8.71%

CTR ▾

24.00

Conversions ▾

lev6.8K

Cost

13.00%

6.50%

0.00%

Apr 7. 2025

Dec 16. 2024

4.00

2.00

0.00

above

average

€100k order

requests

Objectives

-Attract relevant, high-intent B2B traffic
-Generate qualified quote requests
-Prove ROI from paid search in a specialized B2B niche

Our strategy

We didn’t spray and pray. We built this campaign like a sniper:

-Commercial-Intent Keywords – No fluff. Only bottom-of-funnel search terms.
-Localized Search Campaigns – Split targeting for EU and UK buyers
-Conversion-Driven Copy – Messaging that speaks to pain points and urgency
-Full-Funnel Tracking – We measured every click, conversion, and quote
-Daily Optimization – No “set it and forget it.” We were in the trenches.
We knew the data we feed the algorithm will make or break their campaign.

We didn’t spray and pray. We built this campaign like a sniper:

-Commercial-Intent Keywords – No fluff. Only bottom-of-funnel search terms.

-Localized Search Campaigns – Split targeting for EU and UK buyers

-Conversion-Driven Copy – Messaging that speaks to pain points and urgency

-Full-Funnel Tracking – We measured every click, conversion, and quote

-Daily Optimization – No “set it and forget it.” We were in the trenches. We knew the data we feed the algorithm will make or break their campaign.

We didn’t spray and pray. We built this campaign like a sniper:

-Commercial-Intent Keywords – No fluff. Only bottom-of-funnel search terms.
-Localized Search Campaigns – Split targeting for EU and UK buyers
-Conversion-Driven Copy – Messaging that speaks to pain points and urgency
-Full-Funnel Tracking – We measured every click, conversion, and quote
-Daily Optimization – No “set it and forget it.” We were in the trenches.
We knew the data we feed the algorithm will make or break their campaign.

Results (Dec 2024-Apr 2025)

Metric

Result

Total Ad spend

€ 3 480

Total Ad spend

€ 3 480

Clicks

2 842

Clicks

2 842

CTR

8.86% (EU)
7.35% (UK)

CTR

8.86% (EU)
7.35% (UK)

Avg. CPC

3.17 BGN (EU)
2.65 BGN (UK)

Avg. CPC

3.17 BGN (EU)
2.65 BGN (UK)

Conversions (Leads)

24 Conversions (Leads)

24 Qualified Quote Requests

14 Qualified Quote Requests

14 Value of Quote requests

€ 102 095

Value of Quote requests

€ 102 095

ROAS

≈ 8.9 x

ROAS

≈ 8.9 x

What made it works and Key wins

It worked, because:

→ We didn’t chase volume — we chased value

→ 1 sale could be €10K+, so every lead needed to count

→ We researched the buyer, the pain, and how to show up right when they needed the product

And we got rewarded:

Delivered €100K+ in B2B quote opportunities from a sub-€3.5K ad budget
Achieved strong CTR across campaigns (7–9%)
Delivered high-intent leads in a niche market within 3 months
Laid a foundation for long-term ROI and growth

here is the table for results that needs to be redone

What made it work & Key Wins

It worked, because:

→ We didn’t chase volume — we chased value

→ 1 sale could be €10K+, so every lead needed to count

→ We researched the buyer, the pain, and how to show up right when they needed the product

And we got rewarded:

Delivered €100K+ in B2B quote opportunities from a sub-€3.5K ad budget
Achieved strong CTR across campaigns (7–9%)
Delivered high-intent leads in a niche market within 3 months
Laid a foundation for long-term ROI and growth

Our role (and what we didn't do)

Let’s be clear:
We weren’t hired to close deals.
We were hired to find the right people and get them to raise their hands.

The sales team handled the follow-up and conversion. But the fact that our campaigns produced 14 quote requests worth €100K+? That’s the signal. That’s intent you can build a business on.

Let’s be clear:
We weren’t hired to close deals.
We were hired to find the right people and get them to raise their hands.

The sales team handled the follow-up and conversion.
But the fact that our campaigns produced 14 quote requests worth €100K+? That’s the signal.
That’s intent you can build a business on.

Let’s be clear:
We weren’t hired to close deals.
We were hired to find the right people and get them to raise their hands.

The sales team handled the follow-up and conversion. But the fact that our campaigns produced 14 quote requests worth €100K+? That’s the signal. That’s intent you can build a business on.

Final take

In specialized B2B markets, marketing that actually works is rare.
This case proves that smart targeting + high-intent search + a lean budget can build serious pipeline. Even in industries that don’t “do digital” well.

If your offer is strong and your audience is clear, Google Ads can be a growth lever.

In specialized B2B markets, marketing that actually works is rare.

This case proves that smart targeting + high-intent search + a lean budget can build serious pipeline.

Even in industries that don’t “do digital” well.

If your offer is strong and your audience is clear, Google Ads can be a growth lever.

In specialized B2B markets, marketing that actually works is rare.
This case proves that smart targeting + high-intent search + a lean budget can build serious pipeline. Even in industries that don’t “do digital” well.

If your offer is strong and your audience is clear, Google Ads can be a growth lever.

COPY EMAIL

In late 2024, a specialized B2B manufacturer approached us with one goal:“Get us in front of the right buyers, fast.”

They weren’t looking for vanity metrics. They needed qualified leads in a niche industry where one sale is worth five figures. And Google Ads was their poorly managed channel.

Fast-forward 90 days: We turned €3.5K in ad spend into over €100K in qualified quote requests, delivering 24 high-quality B2B leads, 14 quote requests, and a foundation for long-term growth.

In late 2024, a specialized B2B manufacturer approached us with one goal:“Get us in front of the right buyers, fast.”

They weren’t looking for vanity metrics. They needed qualified leads in a niche industry where one sale is worth five figures.And Google Ads was their poorly managed channel.

Fast-forward 90 days:We turned €3.5K in ad spend into over €100K in qualified quote requests, delivering 24 high-quality B2B leads, 14 quote requests, and a foundation for long-term growth.

In late 2024, a specialized B2B manufacturer approached us with one goal:“Get us in front of the right buyers, fast.”

They weren’t looking for vanity metrics. They needed qualified leads in a niche industry where one sale is worth five figures. And Google Ads was their poorly managed channel.

Fast-forward 90 days: We turned €3.5K in ad spend into over €100K in qualified quote requests, delivering 24 high-quality B2B leads, 14 quote requests, and a foundation for long-term growth.

-Attract relevant, high-intent B2B traffic-Generate qualified quote requests-Prove ROI from paid search in a specialized B2B niche

-Attract relevant, high-intent B2B traffic-Generate qualified quote requests-Prove ROI from paid search in a specialized B2B niche

-Attract relevant, high-intent B2B traffic-Generate qualified quote requests-Prove ROI from paid search in a specialized B2B niche

We didn’t spray and pray. We built this campaign like a sniper:

-Commercial-Intent Keywords – No fluff. Only bottom-of-funnel search terms.

-Localized Search Campaigns – Split targeting for EU and UK buyers

-Conversion-Driven Copy – Messaging that speaks to pain points and urgency

-Full-Funnel Tracking – We measured every click, conversion, and quote

-Daily Optimization – No “set it and forget it.” We were in the trenches. We knew the data we feed the algorithm will make or break their campaign.

Metric

Metric

Result

Result

Total Ad spend

€ 3 480

Total Ad spend

€ 3 480

Clicks

2 842

Clicks

2 842

CTR

8.86% (EU)7.35% (UK)

CTR

8.86% (EU)7.35% (UK)

Avg. CPC

3.17 BGN (EU)2.65 BGN (UK)

Avg. CPC

3.17 BGN (EU)2.65 BGN (UK)

Conversions (Leads)

24

Conversions (Leads)

24

Qualified Quote Requests

14

Qualified Quote Requests

14

Value of Quote requests

€ 102 095

Value of Quote requests

€ 102 095

ROAS

≈ 8.9 x

ROAS

≈ 8.9 x

It worked, because:

→ We didn’t chase volume — we chased value

→ 1 sale could be €10K+, so every lead needed to count

→ We researched the buyer, the pain, and how to show up right when they needed the product

And we got rewarded:

Delivered €100K+ in B2B quote opportunities from a sub-€3.5K ad budget

Achieved strong CTR across campaigns (7–9%)

Delivered high-intent leads in a niche market within 3 months

Laid a foundation for long-term ROI and growth

here is the table for results that needs to be redone

What made it work & Key Wins

It worked, because:

→ We didn’t chase volume — we chased value

→ 1 sale could be €10K+, so every lead needed to count

→ We researched the buyer, the pain, and how to show up right when they needed the product

And we got rewarded:

Delivered €100K+ in B2B quote opportunities from a sub-€3.5K ad budget

Achieved strong CTR across campaigns (7–9%)

Delivered high-intent leads in a niche market within 3 months

Laid a foundation for long-term ROI and growth

Let’s be clear:We weren’t hired to close deals.We were hired to find the right people and get them to raise their hands.

The sales team handled the follow-up and conversion. But the fact that our campaigns produced 14 quote requests worth €100K+? That’s the signal. That’s intent you can build a business on.

Let’s be clear:We weren’t hired to close deals.We were hired to find the right people and get them to raise their hands.

The sales team handled the follow-up and conversion.But the fact that our campaigns produced 14 quote requests worth €100K+? That’s the signal.That’s intent you can build a business on.

Let’s be clear:We weren’t hired to close deals.We were hired to find the right people and get them to raise their hands.

The sales team handled the follow-up and conversion. But the fact that our campaigns produced 14 quote requests worth €100K+? That’s the signal. That’s intent you can build a business on.

In late 2024, a specialized B2B manufacturer approached us with one goal:
“Get us in front of the right buyers, fast.”

Fast-forward 90 days:

We turned €3.5K in ad spend into over €100K in qualified quote requests, delivering 24 high-quality B2B leads, 14 quote requests, and a foundation for long-term growth.

In late 2024, a specialized B2B manufacturer approached us with one goal:
“Get us in front of the right buyers, fast.”

They weren’t looking for vanity metrics. They needed qualified leads in a niche industry where one sale is worth five figures.
And Google Ads was their poorly managed channel.

Fast-forward 90 days:
We turned €3.5K in ad spend into over €100K in qualified quote requests, delivering 24 high-quality B2B leads, 14 quote requests, and a foundation for long-term growth.

In late 2024, a specialized B2B manufacturer approached us with one goal:
“Get us in front of the right buyers, fast.”

Fast-forward 90 days:

We turned €3.5K in ad spend into over €100K in qualified quote requests, delivering 24 high-quality B2B leads, 14 quote requests, and a foundation for long-term growth.

-Attract relevant, high-intent B2B traffic
-Generate qualified quote requests
-Prove ROI from paid search in a specialized B2B niche

-Attract relevant, high-intent B2B traffic
-Generate qualified quote requests
-Prove ROI from paid search in a specialized B2B niche

-Attract relevant, high-intent B2B traffic
-Generate qualified quote requests
-Prove ROI from paid search in a specialized B2B niche

8.86% (EU)
7.35% (UK)

8.86% (EU)
7.35% (UK)

3.17 BGN (EU)
2.65 BGN (UK)

3.17 BGN (EU)
2.65 BGN (UK)

Let’s be clear:
We weren’t hired to close deals.
We were hired to find the right people and get them to raise their hands.

Let’s be clear:
We weren’t hired to close deals.
We were hired to find the right people and get them to raise their hands.

The sales team handled the follow-up and conversion.
But the fact that our campaigns produced 14 quote requests worth €100K+? That’s the signal.
That’s intent you can build a business on.

Let’s be clear:
We weren’t hired to close deals.
We were hired to find the right people and get them to raise their hands.

In specialized B2B markets, marketing that actually works is rare.
This case proves that smart targeting + high-intent search + a lean budget can build serious pipeline. Even in industries that don’t “do digital” well.

In specialized B2B markets, marketing that actually works is rare.

This case proves that smart targeting + high-intent search + a lean budget can build serious pipeline.

Even in industries that don’t “do digital” well.

In specialized B2B markets, marketing that actually works is rare.
This case proves that smart targeting + high-intent search + a lean budget can build serious pipeline. Even in industries that don’t “do digital” well.