BRAND OR BE BRANDED

My reaction when someone asks me if they need a brand - Ah... You already have one.

A brand is your customer's perception of your business 👉🏽 If you've interacted with a customer, you already have a brand, as they likely have an opinion about your business.

their opinion 🟰 your brand

It is up to you to try to shape that opinion in ways that support your business goals.

your intentional actions 🟰 branding

Do you need to invest in branding?

Answer this question to find out

Do you want to control your brand's narrative, or let others define it?

Brand or be branded