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Overview

Overview


When you're launching a new business in a crowded market, no one's waiting for you.
– No organic traffic
– No brand awareness
– No social proof
– No authority
– No second chances

You only have one question to answer:
How do we reach the right people — fast, effectively, and profitably?

That was the starting point.
No brand. No socials. No referrals.
Just one strong offer we believed in — and the need to get it in front of the right eyes.

We picked the one battlefield where it doesn’t matter who you are — it only matters what you offer:
Google Search.

Because when someone’s actively looking for what you sell, it doesn’t matter if they’ve heard of you.
What matters is that you show up — with the exact solution they need.

Within the first few weeks, Google Ads became the engine of their entire business.
We proved that you don’t need name recognition — you need a system that sells.
And we built it for them.

2290 BGN

Budget

Lead funnel

Total conversions through your entire lead funnel

2299

71

29

8

Interactions

Raw leads

Qualified leads

Converted leads

Profit

2290 BGN

Budget

Lead funnel

Total conversions through your entire lead funnel

2299

71

29

8

Interactions

Raw leads

Qualified leads

Converted leads

Profit

2290 BGN

Budget

Lead funnel

Total conversions through your entire lead funnel

2299

71

29

8

Interactions

Raw leads

Qualified leads

Converted leads

Profit

Goals

  • Validate their offer in real-world conditions

  • Generate their very first sales opportunities

  • Prove that with the right Google Ads setup, you can build a business from zero

Our strategy

Our strategy

Most campaigns focus only on buyers who are ready to purchase now.
But when you’re a new business, that’s a luxury you can’t afford.

If someone starts exploring their options and your site doesn’t offer them a next step — they vanish. No trace. No second chance.

That’s not how we play.

We built a funnel that captured every user with real intent —
whether they were comparing options, researching providers, or just testing the waters.

Everyone got something.
We got a lead.
They got value.
There were no “empty visits.”

Then came the precision phase:

→ We set up full-funnel tracking with no blind spots

→ We defined meaningful conversions — not vanity metrics

→ We matched every call, email, and form submission to actual business results

→ And most importantly: we sent that data back into Google

This wasn’t just advertising.
This was training the algorithm.

And we trained it fast — to understand:
Who our client’s customer is
How they search
When they click
And what makes them say: “Yes — this is it.”

That’s how we closed the gap between our client and their competitors who’ve been running ads for years.
We didn’t copy them — we beat them.
With better strategy, cleaner data, and sharper intent.

Results

Metric

Result

Total Ad spend

2290 BGN

Clicks

2299

Cost per click

1 BGN

Leads

71

Contracts signed

8

Profit

24260 BGN

ROAS

9.9 X

What Worked & Key Wins

Какво проработи

и основни победи

B2B companies are typically happy with a 3x–5x return.
A nearly 10x ROAS puts this campaign in the top 5% of B2B advertisers on Google.

What made it work?

→ We focused on intent, not just traffic.
We didn’t care about getting more clicks. We cared about getting the right clicks — from the right people — at the right moment.

→ Automation and qualification structure.
Leads went through a funnel that showed us who’s worth chasing — and who’s not.

→ Daily optimization.
Yes, daily. Not “we’ll check next week,” but “what did we learn today — and how do we use it tomorrow?”

Our role

Нашата роля

(и какво не правихме)

Let’s be clear:
We didn’t launch campaigns blindly.
We didn’t wait for the algorithm to figure things out on its own.
We didn’t gamble.

We built a search campaign that spoke directly to people actively looking for a solution.
We structured it so every cent went exactly where it made a return.

No social media.
No retargeting.
No wasted budget on awareness fluff.

Just pure search — and results that count in revenue.

Final take

Final take

This project proved one thing:
When you’ve got the right offer and you know how to position it — Google Ads can be a real growth engine.
Even if you’re starting from absolute zero.

0 reviews
0 organic traffic
0 followers

And we still got:
→ 8 new clients
→ Over 22K BGN in revenue
→ ROAS ~9.9x

This wasn’t a “campaign.”
This was a business accelerator.

If you want the same for your business — just drop us a line.

копираи имейл

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Благодарим ти, че разгледа този case study за Google реклама. Освен реклама, можем да се погрижим и за цялостното ти дигитално присъствие.

Благодарим ти, че разгледа този case study за Google реклама. Освен реклама, можем да се погрижим и за цялостното ти дигитално присъствие.