When you're launching a new business in a crowded market, no one's waiting for you.
– No organic traffic
– No brand awareness
– No social proof
– No authority
– No second chances
You only have one question to answer:
How do we reach the right people — fast, effectively, and profitably?
That was the starting point.
No brand. No socials. No referrals.
Just one strong offer we believed in — and the need to get it in front of the right eyes.
We picked the one battlefield where it doesn’t matter who you are — it only matters what you offer:
Google Search.
Because when someone’s actively looking for what you sell, it doesn’t matter if they’ve heard of you.
What matters is that you show up — with the exact solution they need.
Within the first few weeks, Google Ads became the engine of their entire business.
We proved that you don’t need name recognition — you need a system that sells.
And we built it for them.
Goals
Validate their offer in real-world conditions
Generate their very first sales opportunities
Prove that with the right Google Ads setup, you can build a business from zero
Most campaigns focus only on buyers who are ready to purchase now.
But when you’re a new business, that’s a luxury you can’t afford.
If someone starts exploring their options and your site doesn’t offer them a next step — they vanish. No trace. No second chance.
That’s not how we play.
We built a funnel that captured every user with real intent —
whether they were comparing options, researching providers, or just testing the waters.
Everyone got something.
We got a lead.
They got value.
There were no “empty visits.”
Then came the precision phase:
→ We set up full-funnel tracking with no blind spots
→ We defined meaningful conversions — not vanity metrics
→ We matched every call, email, and form submission to actual business results
→ And most importantly: we sent that data back into Google
This wasn’t just advertising.
This was training the algorithm.
And we trained it fast — to understand:
Who our client’s customer is
How they search
When they click
And what makes them say: “Yes — this is it.”
That’s how we closed the gap between our client and their competitors who’ve been running ads for years.
We didn’t copy them — we beat them.
With better strategy, cleaner data, and sharper intent.
Results
Metric
Result
Total Ad spend
2290 BGN
Clicks
2299
Cost per click
1 BGN
Leads
71
Contracts signed
8
Profit
24260 BGN
ROAS
9.9 X
B2B companies are typically happy with a 3x–5x return.
A nearly 10x ROAS puts this campaign in the top 5% of B2B advertisers on Google.
What made it work?
→ We focused on intent, not just traffic.
We didn’t care about getting more clicks. We cared about getting the right clicks — from the right people — at the right moment.
→ Automation and qualification structure.
Leads went through a funnel that showed us who’s worth chasing — and who’s not.
→ Daily optimization.
Yes, daily. Not “we’ll check next week,” but “what did we learn today — and how do we use it tomorrow?”
Let’s be clear:
We didn’t launch campaigns blindly.
We didn’t wait for the algorithm to figure things out on its own.
We didn’t gamble.
We built a search campaign that spoke directly to people actively looking for a solution.
We structured it so every cent went exactly where it made a return.
No social media.
No retargeting.
No wasted budget on awareness fluff.
Just pure search — and results that count in revenue.
This project proved one thing:
When you’ve got the right offer and you know how to position it — Google Ads can be a real growth engine.
Even if you’re starting from absolute zero.
0 reviews
0 organic traffic
0 followers
And we still got:
→ 8 new clients
→ Over 22K BGN in revenue
→ ROAS ~9.9x
This wasn’t a “campaign.”
This was a business accelerator.
If you want the same for your business — just drop us a line.
